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Why Are Online Mystery Boxes So Popular? Online mystery boxes are now a common way for consumers to discover new products. are filled with surprises that shoppers don't know until they open them. Unboxing videos uploaded to YouTube and TikTok by influencers and streamers increases the thrill-seeking aspect. The value of mystery products usually exceeds the cost of their purchase. This creates a sense excitement and anticipation among consumers. Mystery boxes can also increase sales and increase custo
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