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Introduction In today's dynamic world, digital marketing has become vital for businesses looking to grow their customer base. Understanding its fundamental principles is fundamental to harnessing the benefits of the online space. Body Content Defining Digital Marketing Digital marketing comprises the methods used to promote services through internet platforms. includes various components such as SEO, social media marketing, email marketing, and content creation. Significance of SEO SEO is pivotal for increasing a site's presence in online searches. Approaches like