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Introduction In today's dynamic world, digital marketing has emerged as an essential tool for organizations looking to reach a broader audience. Understanding the key elements behind digital marketing equips businesses to attain competitive advantage in their field. Body Content 1. The Foundations of Digital Marketing At its heart, digital marketing involves using online platforms to advertise services and interact with clients. Essential components include: Search Engine Optimization (SEO): SEO aims at boosting a website’s visibility on search engines. Content Mar