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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are very popular in online games. They allow players to acquire rare items for a bargain. However, they have been accused of encouraging consumption and waste. Include items that fans would like to have in boxes themed after activities like hiking, cooking, or golfing. You can also include items that are connected to a show or celebrity. They are a fantastic way to test out new products Brands use mystery box as a method to introduce new
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