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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become an important trend in the e-commerce market that has captivated the interest of consumers worldwide. These carefully planned boxes filled with surprises are popular on platforms like TikTok or YouTube, where videos like The Royalty Family’s video have garnered more than 4.6 millions views. The drawback of mystery box shopping is that consumers might be disappointed if they receive shoddy or unsatisfactory products. In