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Introduction In today’s digital age, understanding critical phrases has become important for visibility. This article explains the critical aspects of using keywords effectively to enhance visibility online. Key Sections 1. What Are and Why Are They Important? At their core, keywords are the language users use to search for information on search engines. When used strategically, they: - Improve SEO scores. - Attract specific audiences. - Help search engines to rank your content correctly. For example, if you own a bakery, keywords like “best cupcakes in [cit