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Businesses must have an online presence in today's digital world. Moreover, search engines like Google play a vital role in maximizing your online visibility. The most popular search engine in the world processes over 56 billion searches per day. Therefore, you need a higher ranking on Google for your website to be discovered by potential customers. It is not easy to rank higher on Google. In order to achieve this, you need an integrated strategy that incorporates technical, on-page, and off-page optimization techniques. We will discuss some effective strategies to h