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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a fantastic way to increase sales and generate buzz for your brand. If they are not handled properly the use of mystery boxes could be a risky strategy for business. Be sure to have a plan in place before selling these products. The Mystery Box icebreaker encourages the participants to share personal stories and experiences related to the items they select from the box. It also aids in building em
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