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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They offer players the chance to acquire rare items at a discounted price. They have been criticized for promoting consumerism and wastefulness. Include items that enthusiasts would love to own in boxes based on hobbies like hiking, cooking, or golfing. You could also include items related to a particular celebrity or show. They are a great way to test new products Brands employ mystery boxes as a way
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