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In the ever-evolving digital landscape, stars have found new ways to interact with their fans. Among them, Drake, the Canadian rapper, stands out for his clever use of social media to forge a lasting connection with his fans. This piece explores how Drake utilizes different channels to maintain his presence and keep in touch with his audience. Drake's social media strategy includes a mix of authentic interactions and professional content, making his presence not just a place for music promotion but a window into his life. He regularly posts about his personal