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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are very popular in online games. They allow players to get rare items at a discounted cost. They have been accused of encouraging wastefulness and consumerism. Create boxes based on hobbies like hiking, golfing, or cooking, and include items that avid fans will love to have. You can also include items that are connected to a show or a celebrity. They are a great way to test out new products Brands employ mystery boxes as