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Introduction In this digital age, digital marketing has become a crucial aspect of any business's strategy. With the ever-evolving online environment, understanding how to efficiently harness the power of digital marketing can be the difference between success and failure for a brand. Whether you’re a beginner or well-versed marketer, there's always something new to learn and implement. Understanding Digital Marketing What is Digital Marketing? Digital marketing refers to all promotion efforts that utilize the web or electronic devices. Thi