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Introduction The importance of digital marketing has grown exponentially in the modern business arena. As businesses strive to improve their digital footprint, grasping the tactics behind digital advertising has become critical. Body Content Defining Digital Marketing Online marketing is defined as the use of electronic platforms to advertise products and services. This encompasses search engines, social media, email, and websites. Key Components of Digital Marketing Search Engine Optimization: Enhances your site's visibility on major search engines to draw more traf