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Let's say a customer comes for your store plus pull up their iPhone and "check in". If you find a little yellow coupon there, this means that there a great offer that customers can take advantage of for deals. A Facebook Place Page fantastic for way in order to connect and build relationships with customers. Link with your Facebook page from in all places. If you want 'likes', you to help let people know you're on Facebook. Put an icon or link within your increase facebook follow newsletter, using your website or blog, in your email