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Introduction In today's technology-driven world, online advertising has become a essential part of business plans. With the emergence of the internet and social media platforms, businesses are aiming to utilize internet-based tools to enhance their reach. This article sheds light on the key aspects of digital marketing that can lead your business toward prosperity. Body Content Understanding the Basics of Digital Marketing At its heart, digital marketing encompasses all marketing efforts that harness electronic devices and online networks. Mediums such as SEO tools, s