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Using Mystery Boxes to Promote Your Nonprofit Organization Mystery boxes are designed to appeal to people's desire to purchase unique or valuable items. They're a great way for businesses to build brand loyalty and draw more customers. These boxes raise a few ethical concerns. They can, for example cause environmental destruction and waste. They have carefully selected selection. If it's a bag of snacks or a variety of clothing the mystery boxes are a unique method to promote your nonprofit organization's mission. There are several things to consider