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Introduction In today's internet-driven era, online marketing plays a crucial role in business growth. As businesses strive to improve their online presence, grasping the strategies behind digital advertising has become critical. Body Content Defining Digital Marketing Online marketing is defined as the use of digital channels to promote goods and services. This includes platforms like search engines, social media, emails, and websites. Key Components of Digital Marketing Search Engine Optimization: Enhances your site's presence on major search engines to draw