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Introduction In the digital age, search phrases play a essential role in boosting your online presence. Whether you're working as a digital marketer, understanding how to strategically select keywords is crucial for increasing traffic. This article will guide you on the strategies of keyword optimization and how to succeed in using it. Body Content 1. What Are Keywords in SEO? At its foundation, a keyword is a word that users type into search engines to discover information. For example, if you’re looking for top travel destinations, the