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In Ghana's rapidly evolving digital marketplace, classified ad platforms have become essential for connecting buyers and sellers. Among the players in this competitive landscape, Loozap, Jiji, and Tonaton have emerged as popular choices. While Jiji and Tonaton boast substantial user bases and a diverse range of listings, Loozap seems to be struggling to capture the same level of interest among consumers. This article explores the features and services offered by these platforms, highlighting the reas