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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be a great tool to increase sales and generate buzz for your brand. However they can also be risky when not handled properly. Make sure you have a clear plan prior to selling these products. The Mystery Box icebreaker encourages participants to share stories and personal experiences with the objects they choose from the box. It also helps to build empathy and improve interpersonal skills. Surprise is an