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Why Mystery Boxes Are So Popular Mystery boxes engage audiences with curated selections and an anticipation. They also encourage openness to new experiences by not revealing their contents until the end. When offering mystery boxes to buyers, sellers should place the highest priority on transparency about the contents, value and environmental impact of their products. This will allow buyers to make informed purchases that align with their values and desires. Curated Selections Mystery boxes are a great method for brands and businesses to test new products, build