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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a fantastic way to draw an audience into a story that will take some time to reach its conclusion. JJ Abrams employs this technique frequently in his films. The film Lost was a prime example of this. He asked questions to the audience which he did not respond to and then drew their attention for many years. They have carefully selected selection. Mystery boxes have become a popular trend in the world of e-commerce and have been attracting customers all over the world by offering a carefully