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Introduction In today's fast-paced digital world, mastering the art of online advertising is crucial for businesses seeking success. It is a ever-evolving field that demands ongoing adaptation and creativity. Whether you're a small business owner or part of a large corporation, enhancing your marketing strategy can bring a huge impact on your success. Understanding Your Audience The basis of any successful marketing strategy is a deep comprehension of your audience. Start by researching their likes and habits. Utilize resources such as Google Analytics and social media