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There is little evidence of the association between digital marketing of formula and baby food and infant and young child feeding (IYCF) practices. Assess parents' exposure to digital marketing of formula and baby food for children 2 years and its association with the purchase and IYCF practices in Mexico. Parents ≥18 years recruited from a market research panel completed an online survey (n=1074) and capture-on-screen (n=95) between December 2020 and January 2021. Logistic regressions were used to estimate the association betw