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One the identified the stakeholder, you can do be assured that fully grasp the company business competently. You will need to truly see the its world wide web site. Check its corporate filings- SEC (if might be a public entity), state filings, etc. Make sure you find and know its mission statement (and insure your action possibly be in concert- have a brief statement ready for that, as well). If it's a public company, find out what it promised it stockholders- or what the stockholders and analysts expect