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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are an increasing trend in e-commerce, and are capturing the attention of shoppers across the globe. These carefully-curated boxes of surprises are a hit on social media platforms such as TikTok and YouTube and include videos of unboxing like The Royalty family's video gaining over 4.6 million views. The drawback of mystery box shopping is that consumers could be disappointed if receive shoddy or unsatisfac
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