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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great method to increase sales and create buzz for your brand. However, they can be a risky strategy if not handled correctly. Make sure you have a solid strategy in place before you begin selling these products. The Mystery Box icebreaker encourages the participants to share personal stories and experiences related to the items they select from the box. It also aids in building empathy and stronger int
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