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Introduction In the constantly changing world of SEO strategies, understanding how to effectively use keywords is vital. Whether you're developing advertisements, the significance of keywords extends well past mere search engine rankings. This guide aims to simplify the key aspects of utilizing keywords efficiently. Understanding Keyword Relevance The foundation of any effective content strategy is rooted in keyword relevance. A keyword is not just a searchable phrase; it's a connection that links your content with a user's intent. Here's