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The Truth About Mystery Boxes Mystery boxes are a great way to encourage customers to try out new products. They can also entice customers to buy more often and boost loyalty. To avoid abuse, businesses should adhere to fair and honest rules. When you ask participants to select an object and then discuss a story, or a fact about it, you can stimulate thinking critically. It also helps build teamwork by fostering trust and respect among participants. It's a great way to test new products.