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Introduction In the ever-evolving world of digital marketing, the relevance of proper keyword usage cannot be overstated. Whether you're creating a website, comprehending keywords is essential for drawing in the right audience. This article will delve into the key aspects of keyword usage, helping you boost your SEO efforts. 1. What are and Why Are They Important? Search terms are the backbone of any online marketing plan. They represent the words that users type into search engines to solve a problem. Key Points: User Intent: Grasping what people are looking for.