App Store Search Optimization
App Store Search Optimization: The strategic process of increasing the exposure and discoverability of mobile applications in different app stores, such the Apple App Store and Google Play Store, is known as app store search optimization, or ASO for short. Similar to search engine optimization (SEO) for websites, app store optimization (ASO) entails using focused keywords, optimizing app titles and descriptions, choosing pertinent categories, and producing eye-catching visuals like icons and screenshots.
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