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Introduction In today's cyberspace, understanding the power of online marketing has become vital for businesses aiming to prosper. With swift evolution of technology, the strategies employed in marketing have changed significantly. This article explores the various facets of digital marketing and how it redefines the current marketplace. Body Content 1. The Fundamental Components of Digital Marketing Online marketing encompasses a range of methods that are crafted to catch targeted audiences. The fundamental components include SEO, content marketing, active use of s