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Introduction In the modern cyberspace, understanding the impact of online marketing has become vital for businesses aiming to prosper. With -paced development of technology, the approaches employed in marketing have evolved significantly. This article uncovers the various aspects of digital marketing and how it impacts the modern business landscape. Body Content 1. The Key Aspects of Digital Marketing Digital marketing encompasses a spectrum of tactics that are crafted to engage targeted audiences. The key aspects include search engine optimization, strategic