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Introduction In today's fast-paced world, digital marketing has become crucial to business success. Leveraging online mediums offers companies a competitive edge to connect with their target audience. Whether you're new to marketing or a seasoned professional or a newcomer, this guide is designed to help you understand the intricacies of online marketing. Body Content Understanding the Basics Digital marketing covers multiple techniques including SEO, SMM, and PPC campaigns. on search engines like Google. SMM involves using platforms example o