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Businesses always need new forms of marketing to broaden their appeal and find new customers for their offerings. Article marketing is a method that has gained recent notoriety. The article below gives you the advice you need to begin using article marketing. Creating entertaining content is key when writing articles. Keep the tone in your writing friendly and informal. Create a personable writing style, even if the topic you are writing on is boring. Boring can lose the attention of your readers, which can hurt your product. D