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We live in a new an improved digital age. For desiring to be competitive in this market adjustments in reaching the consumer must be made. Mobile marketing is more of a necessity than ever now that so many consumers access data via their mobile devices. Try using QR codes in your mobile marketing. QR stands for 'quick response', and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns