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The reputation that your business has is incredibly important. A good reputation builds a solid and loyal customer base. Then you get customers simply by word of mouth, based on your reputation. So here are can do to ensure your business has a solid reputation with a loyal customer following. Get more personable online. Posting tweets and status updates will not work unless you actively communicate with your followers. If a question is posted, answer it quickly. If a question is asked that you don't know the answer to, let your follower know that you are w