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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a major trend in the e-commerce market and have captivated the attention of shoppers across the world. These carefully-curated boxes of surprises are a hit on social media platforms like TikTok and YouTube, with unboxing videos like The Royalty family's video that has racked up over 4.6 million views. The drawback of mystery box shopping is that consumers might be disappointed if they receive shoddy