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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce that is capturing the attention of customers around the world. These carefully curated packages of goodies that surprise you are popular on social media platforms such as TikTok and YouTube and include videos of unboxing like The Royalty Family's video that has racked up more than 4.6 million views. The downside of mystery box shopping is that customers may be disappointed if they re