The importance of search engine optimization has recently increased significantly, as it is one of the important goals that website owners seek to achieve on the Internet, so that they can appear in the first search results, which helps to increase visitors to each website, and then increase the sales volume for each company.
(SE is: the process of improving and preparing your website that qualifies it to appear in the first results of the search engines, the most famous of which is Google.
The site is configured in a way that suits the requirements of search engines and users, and it is considered a free way to obtain visits, because search engines are considered the source of 70% of the visits that enter the site.
It is considered a major source of obtaining free visits to the website and thus increasing profits
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