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Pilot work had identified these six behaviors as "marginal" - people were unsure whether they were advisable. Participants in the treatment conditions were more cautious about undertaking the behaviors and less accepting of them. This positive effect occurred despite participants rating the treatment posters as likely to be less effective and memorable than the control poster. Messages that invoke thoughts of infecting vulnerable people or large numbers of people can motivate social distancing and, hence, help to limit the spread of COV