https://telegra.ph/good-articl....e-4892How-to-Calcula
How to Calculate Goodwill in an Acquisition: A Clear Guide When a company acquires another company, it often pays more than the fair market value of the assets. The difference between the purchase price and the fair market value of the assets is known as goodwill. Goodwill is an intangible asset that represents the value of a company's reputation, customer base, brand recognition, and other factors that contribute to its overall value. Calculating goodwill is an important part of th