https://wpconfigurator.com/what-is-visual-cpq/
A well-designed product configurator provides a seamless and engaging shopping experience, empowering customers to express their creativity and make informed purchasing decisions. By interacting with the product in a dynamic, interactive way, shoppers feel more connected to the items they are purchasing. This enhanced engagement can significantly increase conversion rates, with 74% of customers indicating that the ability to personalize products positively influences their purchase intent.
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