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Keyword research is becoming important criterion in search engine optimization (SEO). SEO consulting firms stress the need for market and keyword research in online marketing campaigns for a lot of reasons. Let us here analyze the significance of keywords in SEO and the role of niche research in increasing the pr of a Web site. A keyword/phrase means the word/phrase that describes the product or service or service offered through a Web site. Alternatively, these are words/phrases a person seeking information from Internet types into the search column of t