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Paid search is a type of advertising that involves placing your website’s ads in the top paid results section of search engine result pages (SERPs). It allows businesses to compete against each other to appear at the very top of SERPs for certain keywords, whereas organic searches are the non-paid results that are displayed beneath the paid listings. Google makes sure that it only displays the most relevant ads with a user’s search query by assessing and assigning an ad rank based on several factors, including click-through rat
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