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Evidence on effective engagement of diverse participants in AD prevention research is lacking. To quantify recruitment source in relation to race, ethnicity, and retention. Prospective cohort study. University lab. Participants included older adults (N=117 who identified as White (86%), Black (8%), and Hispanic/Latino ethnicity (6%). The Cognitive Aging Lab Marketing Questionnaire assessed recruitment source, social media use, and research opportunity communication preferences. Effective recruitment methods and communication preferences vary by r
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