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Increasing healthcare consumerism has been proposed as a solution for rising U.S. healthcare costs. While price transparency initiatives aim to inform patients about out-of-pocket costs (OOPC), challenges remain regarding price transparency tools, including limited accuracy of estimates, accounting for multiple payers for the same service, need for quality measures, optimal OOPC delivery, and psychosocial consequences of OOPC information. As radiology practices consider implementing price transparency initiatives, improvements should address enhancing patie