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The stadium had previously been known as Rich Stadium from its opening in 1973, then as Ralph Wilson Stadium since 1998. The sale of naming rights came as somewhat of a surprise, as earlier owner Ralph Wilson was firmly against selling the naming rights to the stadium and there were few corporations in Western New York believed to have the money to pay the naming rights payment for an NFL stadium. In lieu of this the town of St. Louis responded on January 9, 2015, by unveiling an outside, open air, riverfront stadium that could have accommodated the Rams and an
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