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According to conceptual metaphor theory, individuals are thought to understand or express abstract concepts by using referents in the physical world-right and left for moral and immoral, for example. In this research, we used a modified Stroop paradigm to explore how abstract moral concepts are metaphorically translated onto physical referents in Chinese culture using the Chinese language. We presented Chinese characters related to moral and immoral abstract concepts in either non-distorted or distorted positions (Study 1) or rotated t
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