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The aim of this paper is to present the methodology and results of a study on the role played by an institution in higher education, the ESIC Business Marketing School, in teaching different master's degree programmes to examine whether they respond to the demands of potential entrepreneurs who are seeking to acquire the tools and develop the skills necessary to eventually become successful. The main conclusions were that the students with the intention of achieving a higher level of entrepreneurial skills were enroled in the Exec
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